Is it what's on the inside that counts?

No, I'm not about to get all deep on you here. We all know the old saying about beauty being on the inside. (For the record, i totally believe it's what is on the inside that counts most. I am only slightly vain, and make-up is my hobby, not my identity. *end of PSA*)

No, today, i'm talking about packaging. Cosmetic packaging. How often do you buy something just because the packaging was cute or caught your eye? Like i said on the Posh Brush review, i like not only the purpose and quality of products, but the color scheme used to decorate it, the font used to brand it, and on occasion, the packaging.

Take for example, the Urban Decay Brow Box. When i had my brows waxed, Eyebrow Genius used Benefit Browzings on me. And hello, Browzings? Hecka cute name. (That's right, I said "hecka".) I put a Browzing compact into my basket, but quickly ditched it for the Urban Decay Brow Box, because i was IN LOVE with the box it came in, the purple tin decoration on top, the little pop out drawer of brow wax, the miniature brush and tweezers... It was a must have!

Even in the drugstore, i barely glance at Revlon cosmetics, because the packaging is so plain, it looks almost generic or something. But Loreal H.I.P. draws me like a magnet to a refrigerator. When i first ever discovered NYX cosmetics, i loved the presentation. The display was so me - a metal freestanding shelf with swirly accents, everything perfectly lined up and organized, the eyeshadow colors going in order from green to blue to purple to pink to red. I loved the single shadow pots and the fact that the lid was see thru so that when i look into my makeup drawer i can grab just the color i want. All of my Clinique shadows come in slide out or mirrored compact type garb, and it never failed that i grabbed at 3 before finding the one i was looking for. So yeah, I'm a sucker for presentation and function.

What about you dear readers? Do you pay attention to such things? Or am i simply a marketing directors dream come true? A sheeple that blindly follows whatever appears pink and purple before me? Do you have some fave cosmetics that i may miss because the display isn't swirly? Tell me about them. I want to know what else I've been missing out on just because it wasn't shiny or flashy or blinking at me. ;)